Tools used
Project Info
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Title: ReThing's company website
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Mission: To make modern and storytelling website
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Project Length: February 2023 - Ongoing
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Type of Project: Team Project
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My Role: UX/UI Designer
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Current Stage: Development
Overview
​In the dynamic world of digital transformation, ReThing recognized the need for a website that goes beyond mere functionality. We set out on a mission to revamp their online presence, update their current outdated website, and turn it into a vibrant and inviting space.
Problem Statement
The existing website, akin to a relic from the digital archives, fails to encapsulate the dynamic essence of the company's evolving brand and messaging. This misalignment not only risks a lackluster user experience for potential clients but also poses a substantial threat to ReThing's capacity to captivate and maintain a thriving business community. Addressing this challenge wasn't just about a new website—it was about sculpting a digital showcase that seamlessly aligns with ReThing's contemporary identity, ensuring a magnetic pull for clients.
Goals
In this project, our primary goal is to orchestrate a transformative evolution of ReThing's current website. We aim to go beyond mere aesthetics and functionality, striving to create a digital presence that not only attracts new clients but also crafts a distinct and recognizable image for the company.
Design Process
User Persona
Ideas
