Tools used
Project Info
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Title: Machique Jewelry (E-Commerce Platform)
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Mission: Establish an online presence for Machique
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Project Length: September 2022 - November 2022
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Type of Project: Solo Project
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My Role: UI/UX Designer
Overview
Machique Jewelry, a well-established jewelry brand based in Skopje, North Macedonia, had successfully built a presence on social media platforms, showcasing their exquisite and unique handcrafted jewelry. Despite the success on social media, Machique recognized the need to establish a dedicated online store to provide a more immersive and convenient shopping experience for their customers.
Problem Statement
While social media provided Machique with a platform to showcase their products, it lacked the structured and personalized experience that an e-commerce website could offer. The absence of a dedicated online store limited the brand's ability to efficiently manage inventory, engage with customers, and provide a seamless purchasing process. The challenge was to create a digital platform that not only mirrored the brand's sophistication but also translated it into a smooth and intuitive online shopping journey.
Goals
The goal was to build a modern website that aligns with Machique's brand needs and showcases its jewelry collections in a captivating manner. Based on that we decided to implement a robust product categorization system with high-quality visuals and detailed product information to enable customers to make informed decisions.
Design Process
User Persona
Results
Prototype
Conclusion
By addressing the unique challenges of Machique Jewelry's online transition, the resulting e-commerce website not only elevates the brand's digital presence but also provides customers with a sophisticated and enjoyable shopping experience. The collaboration between us successfully marries aesthetics with functionality, showcasing the brand's commitment to excellence in both craftsmanship and user experience.